PILOT

Amazon Brand Store, Enhanced Brand Content

Pilot Inc. is an industry leader in automotive parts, consumer electronics and personal protective equipment.

PROJECT OVERVIEW:

Pilot Inc. wanted to update their brand content to appeal to modern-day shoppers. The brand sees this as an important strategy especially with the growing expansion of licensing with companies including Black & Decker, Microban, and Rubbermaid. During this project, I worked closely with the Amazon strategist, and eCommerce licensing managers from the respective companies mentioned.

SPECIFIC TASKS

  • Led the creative design process of product detail pages for licensed products entering into new automotive subcategories

  • Aid in the creation of marketing and advertising campaigns to strengthen brand identity 

  • Oversee the brand store performance to identify potential areas of improvement

  • Achieve a cohesive and consistent brand experience across various customer touchpoints by ensuring new design elements are on-brand and follow the approval process as outlined by the licensing companies

BRAND STORE REVAMP

HOME

SPECIFIC CATEGORIES

RESULTS

  • Sales

    Sales increased by 418% and units sold increased by 495% in the brand store while overall sales increased

  • Engagement

    Views and visitors increased by 260% through higher in-store engagement and visit duration

  • Shopping Journey

    Hub Caps remain as top category with most views and views per visit

  • TRAFFIC

    Organic traffic increased by 453%

ENHANCED BRAND CONTENT

BLACK + DECKER

Microban

Rubbermaid

Marketing Assets