BULLY

Bully Truck Accessories is an aftermarket truck accessories brand that focuses on durability, functionality and style. Bully Truck Accessories manufacture DIY parts such as side steps, hitch steps, and other bolt-on off-road accessories.

Amazon Brand Store, Enhanced Brand Content

PROJECT OVERVIEW:

Bully Truck Accessories wanted to redesign their brand store and brand content to show its wide range of utility-minded aftermarket truck accessories. The brand sees this as an opportunity to show how utility minded truck accessories can enhance and upgrade the look and function of consumers’ trucks. During this project, I worked closely with the brand’s product manager and Amazon strategist.

SPECIFIC TASKS

  • Analyze brand positioning and consumer shopping journey to create an updated design approach and optimized shopping experience 

  • Create guidelines and templates to maintain a consistent visual identity across all customer touchpoints

  • Continually iterate on content update concepts to make brand messages relevant and relatable to consumers

  • Monitor brand store performance and identify potential areas of improvements

BRAND STORE REVAMP

HOME

SPECIFIC CATEGORIES

RESULTS

  • Sales

    Sales increased by 104% within the brand store, while overall sales increased

  • Engagement

    Side Steps remain as the most browsed category in the Bully brand, with the home page being the most frequently browsed page within the brand store

  • Shopping Journey

    Home page views are highest due to organic traffic from product detail page

  • TRAFFIC

    Despite the decrease in views from Sponsored Brand campaigns and other paid sources, overall traffic increased by 405%

ENHANCED BRAND CONTENT

PREVIOUS SIDE STEP DESIGN

NEW SIDE STEP DESIGN

Marketing Assets